Stylist of the Month: Matt Hookings
Matt came to the Fish front door some 11 years ago now, he had just finished school and was a fresh faced, good looking lad with a cheeky grin. His gravelly accent was that of an Essex boy but his attire was that of a hip indie kid who knew what was what.
With his down to earth attitude, manners and most importantly his vast knowledge of football, l instantly decided to take him on as an apprentice.
For a 17 year old straight into a buzzing shop in Soho, he took to it like a duck to water. He was a real grafter with a hunger to learn, everybody liked him, the male clients for his banter and the ladies for his cheeky rockstar grin! After 3 years of learning the trade, which he did with the utmost vigour, he became a fully qualified hairdresser.
This was a very proud moment for both Matt and myself as he was one of the first apprentices we had trained up at Fish from school leaver to shop floor, and his creative talent was second to none.
Matt is now infamous on the Soho scene for his sharp cuts for both men and women, he loves to use retro influences and give them a modern twist and is very partial to a ladies' bob.
Since the shop and Fish brand have grown, Matt has been a major part of heading up the creative team styling both photo and video shoots for PR and marketing as well as the looks featured on the new fishsoho.com site.
Socially you might find him propping up the Spanish Bar on Hanway St or watching his beloved West Ham.
He's also the lead singer in a band called Electric Child House, he will humbly tell you it’s a hobby but trust me, they're a pro outfit. Headlining at gigs and festivals across the country with a massive fan base. But with the biggest respect, he always turns up for work the next day.
So to Matt, the boy next door, rockstar and friend thanks for your hard graft and commitment over the years and hopefully many more to come!
Thanks for listening and keep on styling.
17 year old straight into a buzzing shop in Soho
Category(s): Tackle Life