Fed up with the pompous, prima donna attitude of most
hairdressers in the West End, Paul Burfoot decided to open
his own place and acquired premises on D’Arblay Street,
Soho in 1987. Formerly a sex shop, he stripped the walls to
find beautiful art deco tiles, revealing the shop used to be
a fishmongers – hence the name ‘Fish’ was born.

Started with two staff, he built up a reputation for
a relaxed, down to earth vibe and quality cuts. Now has
a staff of 15 and a turnover of 500 clients a week from all
walks of life, from celebrities to barrow boys.